Marketwire L.P

By Tannette Johnson-Elie   We’re in prime wedding season with June and July being the biggest months for nuptials. If you’re in the love business, you’re probably wondering how you can capture a bigger slice of the massive wedding market.   Weddings are a glamorous and exciting business, but like…

By Karen Geier   It’s an unfortunate fact that many companies don’t think about press or bloggers until the very end of a product or service push. Often, a company will spend 6-12 months on a flagship product they want to announce, only to engage a PR firm at the…

By Mark Evans   When your company is growing, you have more opportunities to move people up the ladder. In theory, this is a feel-good opportunity for business owners.   In reality, however, promotions are a minefield. You need to promote the right person and offer the right training. You…

By Tannette Johnson-Elie   Customer service is the lifeblood of every business, but keeping customers satisfied is harder than ever these days as consumers collectively can make or break a company based on what they tweet or post online.   Today’s Customers Share their Experiences Online A recent study by…

By Mark Evans   As the weather warms up, your employees will likely start talking about their summer plans. But are you ready? You need a solid vacation policy that ensures your business will be covered throughout the year and, at the same time, keeps your team happy.   Know…

By Karen Geier   Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access comes…

By Aaron Broverman   Even though an average of 130,000 businesses start up in Canada every year, there are even more Canadians who’d like to start their own business, but various fears and trepidations are holding them back.   According to a 2011 Royal Bank of Canada poll, one-third of…

By Karen Geier   It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter account…

By Mark Evans   When you’re starting up or launching new products, you’re bound to spend some time pondering the price of your products or services.   And if you’re not devoting a good deal of research and energy to the project, you should. Incorrect pricing can impact sales and…